Customer reviews and testimonials are more trusted than your marketing. Automate UGC collection and turn it into content. Here's how.

Why Third-Party Validation Wins

UGC is more trusted:

The Trust Gap

Your marketing: 33% trust
Customer reviews: 92% trust
Peer recommendations: 88% trust

Automating Review Requests

Don't wait for reviews. Ask for them:

When to Ask

After success milestone
After positive support interaction
After renewal
After case study participation

Automation Setup

Trigger: Success milestone achieved
Action: Send review request email
Follow-up: If no response in 3 days, send reminder

Curating Social Mentions

Turn social mentions into content:

How to Curate

Monitor brand mentions
Ask permission to use
Display on website
Use in marketing materials

Turning Employee Advocacy into Content

Employees are your best advocates:

Employee Content Strategy

Encourage employees to share
Provide content they can share
Amplify their posts
Feature employees in content

Legal Considerations for UGC

UGC has legal requirements:

Best Practices

Get written permission
Credit the creator
Follow platform terms
Respect privacy

Conclusion

UGC builds trust. Automate review requests, curate social mentions, turn employees into advocates, and follow legal best practices. The result? Authentic content that converts.