Google's AI Overviews (SGE) are changing search. Traditional SEO isn't enough. You need Answer Engine Optimization (AEO). Here's how to adapt.

Google's SGE (Search Generative Experience)

What is SGE:

The Change

Google shows AI-generated answers at top of results
Users get answers without clicking
Fewer clicks to websites
SEO must adapt

Optimizing for "Answer Engine Optimization" (AEO)

AEO is the new SEO:

AEO Principles

Answer questions directly
Provide comprehensive information
Use clear, structured format
Cite sources
Update regularly

Authority and E-E-A-T Importance

Authority matters more than ever:

E-E-A-T

Experience: First-hand experience
Expertise: Deep knowledge
Authoritativeness: Recognized authority
Trustworthiness: Reliable, accurate

Structuring Data for AI Parsing

Make it easy for AI to understand:

How to Structure

Use schema markup
Clear headings (H1, H2, H3)
Bullet points and lists
FAQ schema
HowTo schema

The Future of Organic Traffic

What to expect:

Changes Coming

Less direct traffic (AI answers questions)
More qualified traffic (people who click want more)
Focus on authority and expertise
Long-form, comprehensive content wins

Conclusion

SEO is evolving. Google's AI Overviews (SGE) change how people search. Optimize for Answer Engine Optimization (AEO), build authority (E-E-A-T), structure data for AI parsing, and create comprehensive content. The future favors authoritative, helpful content that answers questions directly.