LinkedIn Ads cost $5-15 per click, but can drive high-value B2B leads. Here's when they're worth it and how to make them profitable.

The High CPC of LinkedIn

LinkedIn is expensive:

Cost Comparison

LinkedIn: $5-15 per click
Facebook: $0.50-2 per click
Google: $1-5 per click
Why expensive: B2B audience, professional context

Targeting Capabilities (Job Title, Company)

LinkedIn's targeting is powerful:

B2B Targeting Options

Job title (exact match)
Company (by name or size)
Industry
Seniority level
Skills
Groups

The Strategy: High Value Content Offers

Don't promote products directly. Offer value:

Content Offer Strategy

Promote: Case studies, whitepapers, webinars
Not: Product pages, pricing
Goal: Capture leads, then nurture
Result: Lower CPC, higher quality leads

Retargeting on Cheaper Platforms (FB/Google)

Use LinkedIn for awareness, cheaper platforms for retargeting:

The Funnel

LinkedIn ad → Drive to landing page
Capture email
Retarget on Facebook/Google (cheaper)
Nurture with email
Convert to customer

Conclusion

LinkedIn Ads are expensive but powerful for B2B. Use precise targeting (job title, company), promote high-value content offers (not products), and retarget on cheaper platforms. The result? High-quality B2B leads at a profitable cost.