How to Start Running Google Ads for Your Construction Business: Setup Guide
Complete beginner's guide to setting up Google Ads for construction companies, including budget recommendations and service-specific strategies.
Starting Google Ads for a construction business for the first time is a significant investment. With CPCs ranging from $10 to $60, a poorly structured account can burn through budget in days without a single quality lead. This guide walks you through every step to launch your first campaign correctly from the start.
Step 1: Set Up Conversion Tracking (Required First)
Without conversion tracking, you will waste money. Period. You need to know which keywords, ads, and targeting are generating phone calls and form fills — before you can optimize anything.
Install These Conversions Before Launch
- !Phone calls from ads: Enable call tracking in Google Ads to track calls directly from your ad
- !Website form submissions: Track the "thank you" page confirmation after form submission
- !Click-to-call from website: Install Google Tag Manager to fire a conversion when mobile users tap your phone number
Step 2: Build Your Account Structure
Recommended Starter Structure
Step 3: Keyword & Match Type Setup
Start With These
- Exact match: [roofer near me], [kitchen remodeler city name]
- Phrase match: "roof replacement near me," "kitchen renovation contractor"
- 5–10 keywords max per ad group initially
- One service per ad group
Critical Negative Keywords
- "jobs," "career," "salary," "apprenticeship"
- "free" (if you don't offer free services)
- "DIY," "how to," "video"
- "cheap" or "low cost" (if targeting premium)
- Competitor names (unless running conquest)
Step 4: Build Your Landing Page
Construction Landing Page Formula
- Headline: "[Service] in [City] — Free Estimate, Licensed & Insured"
- Gallery: 4–6 before/after project photos from local jobs
- Form: Name + Phone + Email + Project type (4 fields max)
- Reviews: Star rating + count + 2–3 short quotes
- CTA: "Get My Free Estimate" — large, above the fold on mobile
Want Your Construction Google Ads Set Up Correctly From Day One?
KLYR Media builds contractor Google Ads accounts from scratch — conversion tracking, campaign structure, landing pages, and ongoing optimization included.
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