"Hey Siri, find a marketing agency near me." Voice search is changing SEO. Here's how to optimize for the way people actually search.

How Voice Queries Differ (Conversational)

Voice searches are different from typed searches:

Typed Search

"marketing agency"
Short, keyword-focused
Abbreviations common

Voice Search

"Hey Siri, find the best marketing agency near me"
Long, conversational, question-based
Natural language

Targeting Long-Tail Keywords

Voice searches are long-tail:

Long-Tail Voice Queries

"What is the best marketing agency for small businesses?"
"How do I find a marketing agency near me?"
"Who provides marketing automation services?"

Optimizing for Featured Snippets (Position Zero)

Voice assistants read featured snippets:

How to Get Featured Snippets

Answer questions directly
Use structured format (lists, tables)
Keep answers concise (40-60 words)
Target question keywords

Local SEO and Voice Search

"Near me" searches are huge:

Local Voice Optimization

Optimize Google Business Profile
Include "near me" in content
Get local citations
Collect local reviews

Technical Schema Markup

Schema helps voice assistants understand:

Important Schema Types

LocalBusiness schema
FAQ schema
HowTo schema
Organization schema

Conclusion

Voice search is growing. Optimize for conversational, long-tail queries. Target featured snippets (position zero). Focus on local SEO for "near me" searches. Add schema markup. The result? Visibility in voice search results.