B2B video isn't one-size-fits-all. Short-form builds awareness. Long-form builds trust. Here's how to use both in your sales process. The Attention Span Crisis Attention spans are shrinking, but B2B sales are complex: The Challenge Short attention spans (8 seconds average) But B2B sales need education (complex products) Solution: Use both short and long-form strategically TikTok/Reels for
