"Dear [Name]" isn't personalization—it's templating. True personalization uses AI to customize content for every individual. Here's how.

The "Dear [Name]" Era is Over

Basic personalization doesn't work anymore:

Old Personalization

"Dear [FirstName]"
"Hi [CompanyName]"
Generic content for everyone
Result: Feels templated, not personal

New Personalization

Content based on behavior
Messaging based on industry/role
Timing based on engagement patterns
Result: Feels custom, drives conversion

Dynamic Website Personalization

Show different content to different visitors:

How It Works

Detect visitor attributes (company, industry, behavior)
Show relevant content automatically
Example: Show healthcare case study to healthcare visitors

AI-Driven Email Content

AI can write personalized emails:

How AI Personalizes

Analyzes recipient data (company, role, behavior)
Generates personalized subject lines
Creates custom email content
Optimizes send time

Personalized Video at Scale

Video personalization tools:

How It Works

Record base video
AI inserts personalized elements (name, company, data)
Generates unique video for each recipient
High engagement, scalable

Balancing Privacy and Personalization

Personalization requires data, but privacy matters:

Best Practices

Get consent for data collection
Be transparent about how data is used
Give users control (opt-out, preferences)
Use first-party data (not third-party)

Conclusion

True personalization goes beyond "[Name]". Use AI for dynamic website personalization, personalized email content, and video at scale. Balance personalization with privacy. The result? Higher engagement and conversion.